Guadalupe Rosales (b. 1980, CA) is a Los Angeles-based artist who received an MFA from the School of the Art Institute of Chicago in 2016 and was the 2019 recipient of Gordon Parks Foundation fellowship and 2020 USA Artist Award fellow. She is the founder and operator of Veteranas & Rucas and Map Pointz, two digital archives accessible through Instagram with over 250k subscribers. Aside from these two digital archives on Instagram, Rosales runs and preserves a physical archive containing vernacular photographs, flyers, magazines and other types of ephemera of the 1990’s connected to Latinx youth culture in Southern California and goes as far as the 1940's. Guided by an instinct to create counter-narratives, Rosales tells the stories of communities often underrepresented in public record and official memory. By preserving artifacts and memorabilia, Rosales’ reframes marginalized histories, offering platforms of self-representation. Her work has been featured in exhibitions at Aperture Foundation, The Vincent Price Art Museum, Commonwealth and Council, Bemis Center for Contemporary Arts, Spazio Maiocchi, the Museum of Contemporary Art Miami, and others. She has lectured at numerous museums and institutions, including UCLA, MoCA (Los Angeles), the Getty Museum, the New Museum, NYU, and Yale. Rosales’s work has been featured by the New Yorker, the LA Times, the NY Times, ArtNews, Artsy, and Artforum.