Ad(dressing) the self is an installation that explores the contemporary relationship between identity and consumption through the cultural prevalence of fashion advertisement. Considering conditions of the indeterminate self, this collaboration will deploy fashion advertisements to satirically market aesthetic solutions for the never complete human condition
The exhibition takes the form of a multimedia project, featuring a series of clothing collections and a video installation. The collections are respectively designed, curated, and marketed in an effort to provoke conversation regarding the phenomenon of purchasing selfhood. The video installation, inspired by and in critique of the genre of runway films, seeks to play upon the motifs in the clothing collections and additionally explore the effects of the digital landscape as the domain through which this phenomenon is predominantly realized.
